Consumer Identity and Marketing Implications: Indian Urban Youth

Marketing Implications of Online Consumer Product Reviews

Body Management and Youth National Identity (Case Study: Sari Youth)

Identity in recent decades, especially in social and national dimension, as one of the most key components of humanities and social sciences, considered very deeply by experts and scientists. This article attempts to examine national identity in the sphere of culture globalization and worldwide consumption culture. Because this culture includes different dimension, the article has done by the p...

Unraveling Cultural Threads: A Qualitative Study of Culture and Ethnic Identity Among Urban Southwestern American Indian Youth Parents and Elders

We utilized qualitative methods to explore ethnic and cultural identity among urban Southwestern American Indian youth, parents, and elders. Twenty-four respondents ranging in age from approximately 13 to 90 years were interviewed in focus groups divided by age. Six major themes and seventeen sub-themes related to tribal and pan-American Indian ethnic identity were identified. Two important fin...

Iranian Islamic Lifestyle and social Youth Identity

Identifying social identities is an attempt to analyze repetitive patterns, group actions and attitudes, social identities, and sociology on the distinction between traditional and modern society. In traditional societies, the basis for the social identity of individuals is their attributes characteristics. But modern societies in this regard have mainly two different answers, each based on sep...

Marketing schools and consumer choice

States that the concept of marketing is regarded with suspicion by many in education because of its commercial implications. Marketing is seen as a potential tool for the application of market forces and is therefore regarded as ethically undesirable. Argues that the methods and ideology of commercial marketing, if properly understood and correctly applied by professionals in education, can be ...